Diana Bejarano Figueroa is Senior Vice President of Marketing and Communications at Education Forward Arizona, where she leads statewide marketing, communications and strategic initiatives focused on strengthening education and workforce outcomes across Arizona.

A change agent committed to expanding access and opportunity, Diana has built her career advancing educational opportunities for students and families, particularly those from historically underserved communities. She is a statewide champion, advocate and spokesperson for Arizona’s education and attainment goals, with an emphasis on educational equity and the value of diversity in improving outcomes.

Diana brings extensive experience across K-12 and higher education. Before joining Education Forward Arizona, she served as Executive Director of Community Engagement, Marketing and Communications for the Roosevelt School District, where she developed partnerships with organizations including the Arizona Cardinals, Cox Communications, Intel, Phoenix Suns and State Farm while leading districtwide digital marketing, communications and public relations strategies.

She also spent more than a decade in higher education communications. As Executive Director of Strategic Digital Marketing and Communication for Educational Outreach and Student Services at Arizona State University, Diana oversaw marketing and communications for Access ASU programs designed to help students and families prepare for, enroll in and succeed in college. Additionally, she led marketing and communications for the launch of ASU Preparatory Academy.

Her corporate, government and nonprofit experience includes roles with the Arizona Health Care Cost Containment System (AHCCCS), Bashas’, Motorola and the National Hispanic Corporate Council. Diana began her career at The Arizona Republic, where she helped launch azcentral.com, and was the first producer of PBS’ “Horizonte” public affairs program.

Diana earned a Bachelor of Arts degree with a minor in Spanish from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and is pursuing a master’s degree in social technologies at ASU.

She has been recognized as a “Forty Under 40” honoree by the Phoenix Business Journal and Arizona Hispanic Chamber of Commerce and is a graduate of Valle del Sol’s Hispanic Leadership Institute. An Arizona native, Diana has served numerous community organizations, including Xico Inc. and the Arizona Hispanic Chamber of Commerce.